AI share of voice
Your slice of the answers: how often engines name you, in proportion to how often they name your competitors.
AnswerMonk is a GEO (Generative Engine Optimization) intelligence platform that measures how brands appear in AI answers from ChatGPT, Claude and Gemini.
AI share of voice is your brand's proportion of the recommendation space in AI answers: across a panel of buyer prompts for your market, how often each brand is named, expressed as a share. Where an appearance rate tells you "we show up in 40% of prompts", share of voice tells you what that is worth — 40% could lead a fragmented market or trail a rival sitting at 85%. The term itself is defined in the glossary.
Free AI visibility audit — no signup, results in 3–8 minutes.
How is AI share of voice measured?
It is measured from recorded answers, per engine. AnswerMonk runs your market's prompt panel across ChatGPT, Claude and Gemini, extracts every brand named in every answer, and computes each brand's appearance rate. Share of voice is your rate in proportion to the full competitor set the engines actually name — which is discovered from the answers, not supplied by you, so brands you were not watching still show up in the ranking. The panel design and recording method are on the methodology page.
Why measure it per engine?
Because a blended average hides the gaps you can act on. Engines disagree about markets: the brand Claude names most is often not the one ChatGPT leads with, and Gemini's retrieval-heavy answers can surface a different set again. AnswerMonk reports share of voice per engine — 3 full engines on every plan (ChatGPT, Claude, Gemini) — so a weak engine is visible as a specific, fixable gap rather than being averaged away.
How does it change over time?
Monthly monitoring replays the identical prompt panel and reports the delta: your share, each competitor's share, and who moved. Because the panel is held constant, a shift is evidence of changed engine behaviour — a competitor's new comparison page getting cited, a review-platform update, or your own fixes landing, which the re-audit stamps verified or not-moved. Month-over-month share tracking is part of the $19/mo per brand monitoring plan (early access) — see pricing.
Who uses share of voice?
- Marketing leads who need one competitive number for AI search to put next to organic share-of-voice figures.
- Agencies benchmarking clients against named competitors, engine by engine — see for agencies.
- Category challengers checking whether incumbents' AI dominance is uniform or has an engine-shaped opening.
Related capabilities
Share of voice ranks the brands; the ChatGPT visibility tracker tracks your own appearance and rank in depth, and AI citation tracking shows the cited sources that drive who gets named. All three come from the same recorded prompt runs — start with the free audit above.
Last updated 2026-07-25.