What is an AI visibility score?

An AI visibility score is a quantified measure of how often and how prominently a brand appears in AI-generated search responses across engines like ChatGPT, Gemini, Claude, and Perplexity.

Definition

An AI visibility score aggregates a brand's performance across multiple AI engines and query types into a single number. A score of 100 means the brand dominates every tested query across every engine. A score of 0 means the brand does not appear in any AI response for queries relevant to its category.

What goes into the score

• Appearance rate — the percentage of tested prompts in which the brand is mentioned at least once
• Rank position — whether the brand is mentioned first, second, or fifth in the AI response
• Engine weight — ChatGPT and Gemini carry more weight than Perplexity due to relative usage volume
• Prompt coverage — how broadly the brand appears across different query types

How to interpret your score

Below 20: little to no AI presence. 20–50: partial visibility. Above 50: consistent, meaningful AI presence. Above 70: market leadership in AI search for the category.

Run a free AI visibility audit for your brand at answermonk.ai